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Category: EditorialMonday Aug 27, 2007
Battle Of The Blogs: To Comment Or Not To Comment?
Monday Aug 13, 2007
Get Your Video Pitch Slam On
On August 23, we're headed to TimeOut New York's beautiful office on 36th and Tenth Ave for a rendezvous with editor-in-chief Brian Farnham. But we can't do it without you. If you've got a great idea for TONY (and, seriously, who doesn't?) drop us a line. If we pick your pitch and you're available that afternoon, you'll get three minutes to sell your story to BF. (Despite what Gawker says, it's fun and a great way to get face time in front of an editor. We promise. Those kids on Crosby are just jealous we bathe in Cristal.) RELATED: Tuesday Jul 31, 2007
How to Pitch Gets Personal
In mb editorial, we're like most service-minded editors: obsessed with making our stories do work for our readers. We share queries that landed their writers the bylines of their dreams so you can replicate their success; we tip you off to media industry movement so you can get a lead on places seeking staffers with skills you've got in spades; and we dig into how media folks prevail in their work so we can take cues from them. So, to keep things as helpful as we aim to be, we've organized our How to Pitch archive by topic, to mirror the way we know freelancers target places to publish their work. Monday Jul 30, 2007
A Helpin' Hand: ReleaseMe
Hit up the forum to weigh in. We'd love to hear your opinions. Tuesday Jul 24, 2007
Q&A: Zoozoom, Webby-Landing 'Online Glossy'
Anyone who's paged through the September issue of a fashion mag and claimed they aren't reading partly for the resplendent double-page ads is yanking your chain -- who wouldn't? Seldom is content and advertising on such even footing as when the major print glossies strive to sway the hearts and minds of fashion consumers with their annual September opus. But how to replicate the experience online? Better yet, how to maximize the year-round opportunity the Web presents? 'Online glossy' and two-time Webby winner Zoozoom.com may have the answer (hint: 'you' and your user-generated content have little to do with it). We put some questions to Zoozoom CEO Mike Hartley CEO and publisher David McIntyre, who filled us in via email. What about Zoozoom's offerings were most integral to its recent Webby win? What did it take for ZOOZOOM to make it onto the radar of key fashion advertisers? Monday Jul 23, 2007
Best Of The Rest: The Father of Baseball: The Life Of Henry Chadwick
Schiff alerted me to his soon-to-be-release biography about Henry Chadwick. Who is Chadwick, you ask? Only the man who invented sports journalism, was the originator of baseball stats, and chairman of the rules committee. How could my education, both as a Red Sox fan and a journalist, be complete without having ever heard of Chadwick? Was this the sort of thing I missed by skipping j-school? Thankfully, Schiff wrote the book (The Father of Baseball: The Life of Henry Chadwick, hitting shelves October 26), and I can just read it. The author tracked Chadwick's life by contacting the New York Public Library, the Baseball Hall of Fame, the Society for American Baseball Research, the University of London, and countless other sources. We constantly hear journalists complain about struggling to find stories (I know I did), but Schiff turned his fascination with a name he first heard when he was eighteen years old into an excellent book. If there's a better way to find source material, I'm not sure what it is. Tuesday Jul 17, 2007
Best of the Rest: Ocean Drive
With an editorial admission policy almost as elite as its glitzy readership, this Miami-centric monthly isn't the most accessible mag around for freelancers angling to break in. However, if you've got a few key qualities, your chances are better than most. Things to help tip the scales in your freelance favor include: Monday Jul 16, 2007
Posh Spice Pushes Back
During one scene of Coming to America, the reality TV show starring Victoria Beckham, the former Spice Girl sees an unflattering portrait of herself on Perez Hilton. Instead of sitting around whining about it, she gets in her car (hair stylist in tow) and confronts the blogger at his coffeshop/office. She and Hilton get along famously, and Beckham leaves when the blogging star replaces the offending picture with one in which she's wearing a crown. This is the kind of take-charge attitude that mediabistro.com CEO Laurel Touby and hundreds of other executives and managers around the country would love. Beckham doesn't attack Hilton, she simply asks him why he posted what he did. She's respectful yet forceful, reasonable yet in charge, and Hilton responds. Her behaviour (spelling in her honour) provides an excellent lesson when dealing with editors. If you feel slighted, confront him or her and explain your feelings honestly and plainly. They will respond accordingly, and you'll stand a greater chance of working with them in the future. We all make mistakes (yes, even us infallible editors), but bitching and moaning about them helps no one. Explain your position and act accordingly. If this tactic swayed the Queen of All Media, it will work for you too. Tuesday Jul 10, 2007
Back with a Bing
Stanley Bing, the one who told us all our jobs were bullsh*t, is at it again -- most recently with a reissue of his tome taking on Crazy Bosses. But this time around, he's getting all multimedia about it, with the launch of The Bing Blog. Here, our favorite dual personality dips a toe into user-generated content, getting readers to write in with their own tales of crazy bosses, and even running a little competition last month. We'd be remiss not to note our up-close and personal relationship with the winner. Monday Jul 09, 2007
Live Earth
In the end, Live Earth probably won't save the world. But don't say the media didn't try to help. Just look at all the coverage we gave the shows before they even happened. During the event, we had 24 hours of live HD video, courtesy of Intelsat. And then there was all our reaction. The media covered every angle, from the concerts themselves to the show's impact to the number of streaming vids (more streams than Live 8). Maybe it's just me, but after a summer spent focusing on Paris and Rupert, Al Gore is a refreshing break. Now there's a sentence I never though I'd write. PreviouslyRock Critic Seeking Clips? Look Online! Be the 'Dopest Wordslinger in Town' Highlighting The How To Pitches Out of Towners Need Better Apply The Best Of The Rest: Julib.com |
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