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Friday, Jul 01

Freelance Marketplace Critique of the Week: 7.1.05

You've posted your mini-bios at the MB Freelance Marketplace in hopes of snagging a great freelance - or full-time - gig. But, are you completely satisfied with your listing? Do you think you've described your accomplishments, specialties and skills in the best possible light? Let's check in with our expert, Jane Ashen Turkewitz, the premiere resume writer for MediaBistro, in our weekly segment where a real Marketplace profile, just like yours, is critiqued to give its owner insight on how to make it even more effective. As a former media recruiter, Jane has reviewed thousands of resumes and has successfully placed candidates at Time Inc., Hearst, Hachette, Primedia and other major media companies. Turkewitz has written hundreds of resumes for writers, editors, publishers, sales executives, marketers, graphic designers, business managers, technology executives, public relations professionals and others.

The critique of the week belongs to Khadijah Britton, whose profile starts with:

bookb.jpgI have enjoyed a broad range of experience in publishing, healthcare, and digital media: starting an online healthcare magazine; writing screenplays, short stories, and magazine articles; editing and copy editing for magazines, novelists, nonfiction authors, and screenwriters; and writing the budgets, grant applications, and marketing copy for narrative and documentary projects ranging from $5,000-$1.5 million dollars. As producer of seven films, I have also developed and written festival, distribution and marketing strategies. I have nine years of experience in P.R., marketing, and outreach for entrepreneurs and non-profits. I am passionate about the art of writing but equally (and terrifyingly) passionate about spelling and grammar. Copy editing is my own personal meditation.

According to Jane,

I think the reason you are not getting any hits with your profile is because your profile is too general. You have a lot of skills and have done a lot of things in a short time but I'm not sure putting all of these things in an editorial profile is the way to go. For example, the fact that you work on marketing copy is probably something that can go. What to add? How 'bout more information about the topics you work on? Editors like to know this upfront. I also recommend getting the fact that you graduated from Harvard in your summary. Not too many people can say that and the whole point is to make yourself stand out among your competition. Finally, if you have clips, you should definitely attach them. Good luck...

If you'd like your profile critiqued by Jane (and really, if you took the time to create one you should have the best one possible), drop a line to the Marketplace people.



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