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Tuesday, Aug 02

Freelance Marketplace Critique of the Week: 8.2.05

You've posted your mini-bios at the MB Freelance Marketplace in hopes of snagging a great freelance - or full-time - gig. But, are you completely satisfied with your listing? Do you think you've described your accomplishments, specialties and skills in the best possible light? Let's check in with our expert, Jane Ashen Turkewitz, the premiere resume writer for MediaBistro, in our weekly segment where a real Marketplace profile, just like yours, is critiqued to give its owner insight on how to make it even more effective. As a former media recruiter, Jane has reviewed thousands of resumes and has successfully placed candidates at Time Inc., Hearst, Hachette, Primedia and other major media companies. Turkewitz has written hundreds of resumes for writers, editors, publishers, sales executives, marketers, graphic designers, business managers, technology executives, public relations professionals and others.

The critique of the week belongs to Julian Smith, whose profile begins:

sdf-thumb.jpgI'm an award-winning writer, editor and photographer specializing in science and travel. I'm the author of four travel guidebooks, and in over a decade of work I've covered everything from bluegrass hoedowns to climate change on Mars for publications such as National Geographic Traveler, Outside, The Los Angeles Times, and The Washington Post.

My portfolio includes investigative pieces, profiles, personal essays and straight news reporting, and my work has been syndicated worldwide by The New York Times.

Two degrees in the sciences and a job histor ranging from editor of a peer-reviewed scientific journal to National Park ranger give me a background as varied as my books and articles.

I'm highly organized, professional and enthusiastic, and can cover just about any topic like it's the most interesting thing in the world - because to me, at that moment, it is.

Jane says,


I admit, since I love to travel, and got engaged in the Galapagos Islands, I just had to give your profile a critique. I encourage you to revisit your "Overview." Just like a resume, your profile should not use the "I" word. Try to redo it without using it.

I hate to tell you this, but I also found a typo and that definitely needs to be fixed (3rd paragraph from the top, there's a "y" missing in the word "history.") Make sure to carefully proofread everything you post in the Freelance Marketplace, as your profile is a direct reflection of how you tackle a writing task. Finally, under "Other," you need to edit this down. My eyes completely glazed over here because you provide too much information. One line about each project will suffice. On a good note...you did a great job with your clips. Nice variation and plenty to look at. Good luck!


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