From the Editors @ Bloomsbury: Panio Gianopoulos
Rachel Kramer Bussel speaks with the awesomely-named Panio Gianopoulos, editor at Bloomsbury books:
Mediabistro: What are the qualities in a manuscript that immediately grab you and make you keep reading/want to work on a particular book?
Gianopoulos: A confident voice. A flair for storytelling. When the author is bold enough to implicate her/himself. Provocation, but minimal navel-gazing and self-indulgent pyrotechnics. When something is executed with real ability and honesty, I pay attention. I love that moment of surrender when as a reader, you can relax, sit back, and enjoy, confident in the writer’s mastery.
Mediabistro: Do you prefer to work with first-time authors, authors you’ve worked with before, previously published authors, or is that irrelevant?
Gianopoulos: It’s irrelevant. Though I’ve worked with a large number of first time authors and that can be incredibly rewarding.
Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 
