Fun Freebies at OK
According to WWD, staffers at OK! magazine are encouraged to go on all-expenses paid junkets. “Editor in chief Sarah Ivens recently arranged to take a free beach vacation for two at the end of April, promising a two-page feature on the resort in return, according to a source familiar with her plans.” Now the question is, do these articles feature disclaimers stating that taking a trip to St. Barth’s is super extra fun if you don’t have to pay for it, the way the reporter did? Sounds like good harmless fun…as long as the readers know when an article has been bought with a freebie. Do they?
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