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Friday Feb 03, 2006

Bonnie Fuller: The Big Life (and New Book!) of a Geeky Canadian

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This is the fourth interview in the impromptu "Fishbowl Final" series: It's fairly obvious that Fuller has applied that philosophy to her career, having held the top spots at a whopping six magazines (Canada's Flare,, the now-defunct YM, Marie Claire, Cosmopolitan, Glamour, and Us Weekly before moving to American Media, where the publications she oversees include Star, her flagship, Celebrity Living and 21 other titles under her purview. She is also arguably responsible for the recent explosion of celebrity weeklies at the newsstand, proving there was an audience for endless nuggets about celebrities and the news they made just by walking from Starbucks to their car, packaged in candy-colored, irresistible covers and pic after shiny pic with pithy captions. I have a clear memory of experiencing this phenomenon firsthand in a D'Agostino's and seeing a bright blond Britney Spears smiling against a deep orange background. I don't even know what the cover story was about; I just remember needing to have it. (Dude. You saw Superbowl XXXV. Those tube-sock armband things had legs.) It was sometime between February 2002 and June 28, 2003, during which time newsstand sales jumped, overall circulation hit 1.1 million and Fuller was named AdAge's "Editor of the Year" a full 9 months into her tenure.

Read on here.


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