It's easy to set up a reading series. How do I know? I host one. If you've been thinking about setting up a reading in your town (just don't do it here or else I'll have to have my goons break your legs), read the Interview with Directors Reading Series on the Emerging Writers forum, where the organizers of Vermin on the Mount, Happy Ending and Pete's Big Salmon talk about the origins of their series and how they're maintained. Oh and Funny Ha-Ha, too.