"You worked for months or even years to develop your ideas, organize your book, and get every word in the right place. Now it’s time to take your message to the public. The first step, and often the greatest challenge, is translating your material into headlines and topics that interest the media.

Reporters, editors and producers receive thousands of calls, e-mails and faxes from authors and publicists hoping to put their names and ideas in front of readers. Here are a few ways to stand out and be heard". Read PR man Tom Ciesielka's tips here at the Society of Midland Authors newsletter.