From Copyblogger:

And being an entrepreneur is so much like being a Hollywood writer / director / producer, except you operate in the real world. But often the writing part gets neglected, and that ultimately hurts the business. Odds are you're the writer / director / producer of your own business, so here's a few tips on how to the nail the story that also ties in to the direction and production of a profitable business. I've based this loosely on Alex Epstein's Crafty Screenwriting, and I offer links to the screenwriting classics down below.

Read the tips here.