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Thursday Nov 09, 2006
Authoring Business Books versus Covering Business for a Newspaper
When you write about business for a newspaper, you are fortunate if you're granted 4,000 words to tell a story. The unstated pact with the reader is, time is precious, and you'd better get to the point before the jump page. For a business book, you have 20 times more space—80,000 words. While that amount of copy is a luxury, it is also a responsibility, demanding a strict approach, or you can quickly lose yourself in a morass of information. So I've hit upon a solution: I have become my own best secretary. More on this sexy scenario here. |
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