For you copywriters out there sick of being edged out by graphics:

Companies spend great sums of money designing their websites each year in hopes of increased revenue and brand influence. Exclusive designers are contracted to create gorgeous interfaces. Vast numbers of engineers are hoarded to code scalable enterprise solutions. Marketers are called upon to create promotion roadmaps. But who's writing the copy? If content is King, why is it treated like a second-class citizen?

More on these thoughts from Good Copywriting. An explanation maybe over at Copy Goes Here.