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Monday Aug 22, 2005
Insert "Sideways" Reference Here
"Know the subject; people who are likely to read a wine article are going to have some knowledge, so you need to be a step ahead. A sommelier course is a great help: try the American Sommelier Association, the International Wine Center, or other organizations. Avoid groups that are more about certification than education (for example, the Court of Master Sommeliers) and some courses for consumers, which can be more social events than classes. "If you're pitching anywhere with any sort of regular wine coverage, you need to do better than just being seasonal or covering the latest vintage to be released - they'll already have that written into their calendar and assigned. Find more creative angles. For newspapers, think locally - broader topics are too often covered by syndicated writers. "Profiles and travel pieces are great; access to that person or place may be your "in" when pitching the piece. "Describing individual wines is a ridiculous business; unless you have an established voice that lends authority to your description, you're better off quoting an expert. Sommeliers are often up for this, since it promotes their restaurant. It's best to err on the side of caution - overly fanciful descriptions (think Miles in Sideways) will cost you the readers' trust. |
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