Did you get a gig writing something more sales-y than content-y? Check out The Copywriter Underground's musings on AIDA: Attention. Interest. Desire. Action. "It's one of marketing's oldest formulas. And the copywriter's best friend. Some have pronounced it dead. Others have altered it. And yet - in its basic form - it's still one of the most effective marketing tools in your box." Read how to utilize it here.

I might love this post though more for the comments at the end:

Tom - Isn't it funny how these great education posts that we spend the most time on hardly ever get comments? Seems that Brian Clark can do it, why does it not pull responses for you and I? - Mike

We get no respect, I tell you.