Great Kickers in Journalism
Chip Scanlan wrote a very good post on The Mechanic & The Muse and I’m mad that more people haven’t commented on it yet because it’s the kind of post where the more people comment, the more valuable it becomes. Anyway, don’t always give the strong lede all your attention: your article should have a beautiful back end too.
Launch a social media campaign that will build your brand and deliver results in our online 
