How to Pitch: LA Times Weekend.

Hey, it’s only lunch time on the left coast, so it’s not too late to remind you about this week’s How to Pitch, the LA Times Weekend Calendar. Chrys Wu reports, “Like all major dailies (maybe with the exception of The New York Times), Los Angeles’ largest-circulation paper is fighting to cut costs in the face of declining circulation and advertising dollars. Yet people still depend on the paper for hard news, fun stories, and useful information.”
If you are in the nouveau Second City, go, get that fun story!

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.