How to Pitch: O, The Oprah Magazine
“In the competitive women’s service marketplace, O has carved out a distinct niche by hewing close to Oprah’s inherently optimistic philosophy,” writes Jill Singer about Oprah’s sorta-eponymous magazine. “‘Sometimes I think that women’s magazines can be a little bit fear-based,’ says executive articles editor Dawn Raffel. ‘Are you a good enough wife? Are you a good enough mother? Are you thin enough? This is a magazine that’s always wanted to say: You are enough.’ And once readers have internalized their okayness, Raffel says, the magazine teaches them how live their best life: ‘It’s about realizing your own greatest potential and also about making a contribution to others.’” To pitch, go for “Phenomenal Woman” plus good self-help , personal adventure and personal essays. Skip “Live Your Best Life” and “Reading Room.”
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