How to Pitch: ReadyMade
Launched out of Berkeley, California, in 2001, the bimonthly mixes humor and how-to for “hip do-it-yourselfers.” Detailed submission guidelines are available by request online for those wanting to submit projects. ReadyMade’s front-of-book is a smorgasbord of pop culture, design, and customization news (i.e. the return of Automat machines as Art*o*mat museum pieces, turning turkeys into fuel and computerized graffiti). Often, ReadyMade’s narrative features address how things get made, like a piece about a company specializing in the ephemera market, collecting old food labels and pin-ups and turn them into calendars. Avoid DIY spoofs though. Make your queries brief. More information here.
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