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How to Pitch: Redbook

redbook.jpgManaging an ever-changing array of sections, editors want their writers crystal-clear: “This is not your mother’s Redbook,” writes Melissa Walker. The target reader is now 25-39, a woman who finds herself in a transitional stage of life. The “Handout” section is a good place to start, as is Marriage Makeover and any unique stories involving real women. Fashion and beauty, as usual, are in-house affairs, as is the FOB section “Beat the Clock. Different editors prefer different pitch methods, so check out who likes what.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.