How to Pitch: Redbook
Managing an ever-changing array of sections, editors want their writers crystal-clear: “This is not your mother’s Redbook,” writes Melissa Walker. The target reader is now 25-39, a woman who finds herself in a transitional stage of life. The “Handout” section is a good place to start, as is Marriage Makeover and any unique stories involving real women. Fashion and beauty, as usual, are in-house affairs, as is the FOB section “Beat the Clock. Different editors prefer different pitch methods, so check out who likes what.
Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 
