How To Pitch: Scripps Networks
Over the past decade, Scripps Networks has built a cable television empire on its “lifestyle networks.” As it acquired channels and perfected TV shows such as Food Network’s 30 Minute Meals with Rachael Ray, HGTV’s House Hunters, and Fine Living’s What You Get For the Money, Scripps launched sites corresponding to each channel to complement and flesh out the on-air content. Though each site works in conjunction with its eponymous TV network, they don’t rely on the stations for content, according Leanne Potts, director of original content for Scripps Networks. In other words: There’s plenty of room for interested freelancers. What not to pitch: Don’t bother with personal essays or standard travel stories. Find much much more here, including a breakdown of what to pitch per site.
Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 
