How to Pitch: Shop Etc.
“Please don’t think of Shop Etc. as a catalog,” deputy editor Theresa O’Rourke tells Melissa Walker. “We’re not about product porn.” They are, however, looking for “ingenious” finds for fashion, home and beauty. “We want our readers to enrich their lives with great products, and also become savvier shoppers,” says O’Rourke. “Our demographic skews older, with a median age of 36, and a target between 25-54.” Check out the Personal Shopper and Shopping Smart sections to pitch–but the rest is written in-house. No phone calls!
Launch a social media campaign that will build your brand and deliver results in our online 
