How to Pitch: Shop Etc.

“Please don’t think of Shop Etc. as a catalog,” deputy editor Theresa O’Rourke tells Melissa Walker. “We’re not about product porn.” They are, however, looking for “ingenious” finds for fashion, home and beauty. “We want our readers to enrich their lives with great products, and also become savvier shoppers,” says O’Rourke. “Our demographic skews older, with a median age of 36, and a target between 25-54.” Check out the Personal Shopper and Shopping Smart sections to pitch–but the rest is written in-house. No phone calls!

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.