How to Pitch: Variety Weekend
This entertainment biz spinoff helps Hollywood industry honchos know what to do when they’re off the clock–and the pitch guide has recently been updated for your pleasure! Common story structure is an intro graf summing up what and why, followed by two or three short reported grafs and the all-important expert’s quote, followed by an equal amount of reporting delivered via a list, chart, or some other digestible format. Sections to pitch are ones like “Nurture,” “Collect” and “Taste.” Some sections, like “Do Good” and “Go Home” are in-house. You can pitch by email but make sure it’s concise no matter what. More details here.
Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 
