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How to Take Your Copywriting Portfolio to the Next Level

John Kuraoka at Absolute Write has some helpful hints for thee:

First, eliminate the fake ads. All those killer ads you wrote on spec, for a portfolio class, or for fun? Well, they did their job. It’s time for you and your book to move on. Nothing screams “I have no real experience” like a book full of fake ads. If the ad didn’t run, then it’s time to take it out of your book.

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