How to Take Your Copywriting Portfolio to the Next Level

John Kuraoka at Absolute Write has some helpful hints for thee:

First, eliminate the fake ads. All those killer ads you wrote on spec, for a portfolio class, or for fun? Well, they did their job. It’s time for you and your book to move on. Nothing screams “I have no real experience” like a book full of fake ads. If the ad didn’t run, then it’s time to take it out of your book.

MEDIABISTRO EVENTS

Launch a Successful Social Media Campaign

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.