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How Users Read on the Web: They Don’t

Or so says an article from 1997 discussing how readers scan, rather than read the web. 1997? Did they even have color TV back then? However, if you want to be a good web writer, you do need to learn how to write for web readers. (articles via useit)

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.