How Users Read on the Web: They Don’t

Or so says an article from 1997 discussing how readers scan, rather than read the web. 1997? Did they even have color TV back then? However, if you want to be a good web writer, you do need to learn how to write for web readers. (articles via useit)

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.