MBToolBox
Thursday Dec 08, 2005

How to Pitch: Bee Magazine

bee.jpgHere is something interesting about me that you didn't know: I'm allergic to bee stings and have to carry a syringe around with me in case I get stung. Okay, that's not exactly "interesting." But if you do want to know more about bee-related things, Marque Thomson speaks with Bee Magazine's president and co-founding publisher Erik Velez. "Bee is geared towards active, college-educated, working (at home or away) women, between the ages of 25 and 55 who want an alternative to typical women's magazines. The tone is familiar and offers complex subjects in easy-to-read stories. It echoes the way women talk to each other. It is informative without being condescending. 'Bee goes beyond makeup and dating,' says president and co-founding publisher Velez. 'Most readers will be educated career women living on their own and while, yes, they want good shoes, they also want to be able to actively engage in conversations about world affairs and learn fiscal responsibility—all without having to interrupt their hectic schedules.'"

Bee is almost 100% freelance-written, so hit it. Just make sure what you're pitching is not your typical generic women's magazine piece. Include clips with those pitches.

Double speaking of bees, doesn't Anna Wintour's daughter, Bee, work for Teen Vogue? Anyway, their How to Pitch has also been updated.


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