"The granddaddy of entertainment newspapers has hatched a fledgling lifestyle section aimed squarely at the rich and influential. While Daily Variety is read by almost everyone interested in the business of Hollywood, the V Life Weekend model reader is a top-level executive (either a man or a woman) pulling in $400,000 a year," writes Chrys Wu. Enjoy working on fluffier pieces, and pitch to the "Nurture," "Collect" and "Taste" departments (amongst the other FOB spots). Stay away from restaurant reviews and profiles. Keep your pitch short and sweet.

Meanwhile, on the other coast, the How to Pitch for Yankee has been updated!