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Thursday Jun 15, 2006

How to Pitch: Redbook

redbook.jpgManaging an ever-changing array of sections, editors want their writers crystal-clear: "This is not your mother's Redbook," writes Melissa Walker. The target reader is now 25-39, a woman who finds herself in a transitional stage of life. The "Handout" section is a good place to start, as is Marriage Makeover and any unique stories involving real women. Fashion and beauty, as usual, are in-house affairs, as is the FOB section "Beat the Clock. Different editors prefer different pitch methods, so check out who likes what.


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