MBToolBox
Monday Dec 18, 2006

How to Pitch: Studio 360

stduio360.jpgThe only show of its kind on national public radio, Studio 360 spends an hour a week illustrating how arts and culture wields "creative influence and transformative power in everyday life." Though the show has recently undergone some changes, Kurt Andersen -- a novelist and journalist who co-founded Spy and Inside.com -- still helms the show, which draws a half million listeners in seven of the top ten markets across the U.S. What to pitch: If you've never had a piece on the radio, Studio 360 won't hold it against you. Like other staffers at Studio 360, Krasnow comes from a print background himself. "I know there is talent and good ideas outside the pool of freelancers [specific] to public radio." The show is looking to maintain its arts and culture theme, using creative ways to look at such broad themes. Don't worry so much about your technical ability -- Studio 360 staff can help mix packages.

"We're particularly interested in reporting on issues in the arts, business issues, aesthetic issues, personal issues, or some combination. Like magazines, Studio 360 has regular "sections" on the show. Running series include science and creativity, Design for the Real World (short pieces focused on design), and a non-narrated series about how works of art can change people's lives. What not to pitch: Studio 360 isn't looking for commentaries by independent contributors or anything that lives in the realm of "cutesy," says Krasnow. Pitches that detail "the art of" anything (like sex or winemaking) will never make their way to the radio waves.

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