HR Qs: VNU

Keith R. Hernandez (who apparently is not a baseball player) speaks with Sharon Sheer, Senior Vice President of Global Staffing and Diversity at VNU, where she helps set standards for staffing for the entire organization, from trade publications like Billboard and Editor & Publisher to media measurement services such as Nielsen. The nice thing about applying for a job through VNU is that you can track your application, rather than just letting it disappear into cyberspace. Keep your cover letters short and your resumes well-formatted.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.