‘Is Print Dead? Discuss!’
Over on the main site today, mb editors Dorian Benkoil and Dylan Stableford have a discussion on why magazines are in trouble, and the Internet won’t be their savior:
Yet, while they jump on the digital bandwagon, can the publishing companies make the kinds of profit margins in the online world they have become used to in print? The lion’s share of the billions of dollars being made from Internet advertising goes to Google and other search engines selling ads that pay only when someone clicks on them. That’s a far cry from the luxurious “branding” ads for handbags, cosmetics, couture and vacations found in top glossies. When a magazine’s Web side is able to capture some Web ad dollars, those dollars add up to a lot less than print. And as readers go online, they’re worth a lot less. There are hardly any Internet subscription dollars — few people will pay to read general interest publications online — and there’s no such thing as a full-page, glossy ad spread that brings in hundreds of thousands of dollars.
You can read more here. And while print still has a heartbeat, you can check out the How to Pitch for the LA Times Weekend.
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