It’s Such a Fine Line Between Stupid and Clever

As they say in “This is Spinal Tap.” Gawker points out that author Toby Young “eager to capitalize on that whole viral video thing, seems to have posted a ‘book signing gone wrong’ video on YouTube to promote his second title, The Sound of No Hands Clapping. We’re not poo-pooing the man’s attempt to self-promote online; we’re just a little disappointed that he wrote a fucking sketch (of the predictable “everyone hates me” theme, no less) and put it out there as if it were a video of an actual incident.”
Decide for yourself. Good marketing or a little too twee?

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.