In the ever changing marketplace, investors and business execs are always on the lookout for the latest trends and products. Let's face it, we're no longer living the same lifestyle as our parents did growing up. We're now in a tech-dependent society, paying bills, shopping, and even job hunting online. Niche job boards such as mediabistro.com cater to job seekers in all levels of their career path. And like the researchers who are finding new ways to market the next big product, employers must study and appeal to the latest workforce, the twentysomething worker.

In this CNN article, Nadira Hira presents a guide to companies in hiring the baby boomer's kids. About 64 million skilled workers are said to be able to retire by the end of the decade, causing companies to create a new recruiting model for the latest breed of job seekers. There seems to be a drastic difference in work ethic, attitude, and priorities. Companies such as Microsoft, is listed as one of the "Great Employers for New Grads", hiring 1,200 college graduates out of 60,000 applicants. It doesn't hurt that the starting salary is a whopping $75,000 per year. This multi-billion dollar software company is one of the many successful employers who take advantage of mediabistro's target audience to search for talented media professionals.