Keith R. Hernandez (who apparently is not a baseball player) speaks with Sharon Sheer, Senior Vice President of Global Staffing and Diversity at VNU, where she helps set standards for staffing for the entire organization, from trade publications like Billboard and Editor & Publisher to media measurement services such as Nielsen. The nice thing about applying for a job through VNU is that you can track your application, rather than just letting it disappear into cyberspace. Keep your cover letters short and your resumes well-formatted.