Behold the beast. The beast of mediabistro's job board. Other boards have plenty to fear as niche boards are proving to be the most effective means in bringing the most qualified candidates to employers. With our country's unemployment rate at its lowest in many years, traditional job boards aren't enough. Employers must find innovative ways to attract the passive job seeker -- the one who's not intentionally looking for a job, but rather, the engaged individual who happens to come across a job ad on mediabistro while reading the media news, checking out professional classes, and browsing the upcoming mediabistro events. Recently, Financial Times acknowledges "the increasing trend in the online recruitment market sector toward niche job boards, such as Mediabistro, and away from general boards such as Monster."

Check out where the beast lies.