In the end, Live Earth probably won’t save the world. But don’t say the media didn’t try to help. Just look at all the coverage we gave the shows before they even happened.
During the event, we had 24 hours of live HD video, courtesy of Intelsat. And then there was all our reaction. The media covered every angle, from the concerts themselves to the show’s impact to the number of streaming vids (more streams than Live 8).
Maybe it’s just me, but after a summer spent focusing on Paris and Rupert, Al Gore is a refreshing break. Now there’s a sentence I never though I’d write.
Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!