More from the Book Sistah: How to Get a Reporter’s Attention for Your Book

Sophronia Scott, aka the Book Sistah, offers some tips on how writers can get attention from reporters for your book. However, she does not mention the warning that if you are trying to get press for your book yourself (and not via your publisher), it’s pretty unlikely that you will receive attention from a major outlet. How do I know? Let’s just say stuffing envelopes with my own press release is not something I am unfamiliar with.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.