Neither His Nor Hers
Citizen Media Critic Rachel Kramer Bussel discusses the latest offering in the “couples mag” genre:
I highly doubt that most men are going to be interested in the “slightly naughty weekend kit” or even want to pick up a magazine with pink, stick figure men and women on the cover (there’s more than a touch of metrosexuality sprinkled throughout the fashion and layout). This isn’t to say that it’s a disaster; some women may very well pick this up, and in the privacy of his home, a guy may give his&hers a read, but what they’ll find there won’t keep them coming back for more. In their editors’ note (which contains a grammatical error), founders Matthew&Nicholle (the ampersand is clearly their favorite punctuation mark) Ratto claim their mag is for “fun, successful, sexy & stylish” couples, but the brightly-colored design and attempts at hipness, the text just doesn’t grab me in any way. For all their gendered biases, I’d much rather pick up a women’s or men’s magazine than one that has to neuter its content to attempt to appeal to both sexes.
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