I found not one, not two but three potential articles of interest to you in the Times media section today--they peeked through the stories about how bad NBC is doing.

Laura Chang took reader questions last week about science and health journalism at The Times, like "scientific articles about other areas...such as acupuncture or the concept of "energy" as it relates to healing, etc., would be...fascinating to many readers. As Science Editor, do you tend to avoid subjects that may be on the "edge" of science?" Interesting discussions follow here.

News on book promotion: "With authors fiercely battling for attention in a media-saturated world, an increasing number of writers — from first-time novelists like [Debra] Dean to celebrities like Madeleine K. Albright, the former Secretary of State — are visiting people where they spend much of their time: at work."

And how the Huffington Post built a brand with a blog (disclosure: I am one of the 700 bloggers you've never heard of.)