Phoney Business

Fortune’s career columnist, Anne Fisher, has good advice for writers who need to sharpen their reporting skills as well as for job hunters looking to land the interview. She says:
1) Don’t leave tons messages, but do call often. Eventually, you’ll get a human being.
2) Be prepared for the discussion, whether you are job hunting or researching the story.
3) Make assistants your allies.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.