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Wednesday, Apr 13
Giving it Away?
"I did an article on spec about the Corn Palace in Mitchell, South Dakota, for the New York Times when I was eager to break in," says Kristin Ohlson, author of Stalking the Divine (discussing on the FLX board.) "Not only on spec, but I had airfare and hotel expenses that they weren't going to pay for, even if they took the article. That gamble paid off and the article helped me gain entry elsewhere, over and over. So I think it's worth it once in a while, if you have something specific you want to get out of it-- a big byline or a chance to interview someone amazing. She adds, "I hadn't done much in national publications and I just knew they'd want the piece if I did it. I figured if I was opening up a coffee shop, I'd hand out free cups of coffee for a while to show everyone how good mine was. Same thing, only for an audience of millions. Email This Post |
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