There are so so so many articles on pitching that boil it down to a science or a formula or a template. Do these work? I don't know. But they sure make querying seem like a drag. Craig Kellem at Absolute Write has a reminder for you--you were once excited about this article or script you're pitching! So why aren't you that excited in your pitch? A well-written pitch is not one with the soul sucked out of it.