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Wednesday Jul 19, 2006
Designing Editors: Complex
The self-billed "original buyer's guide for men" founded in 2002 by Marc Ecko, Complex introduced a redesign in its April/May issue to coincide with its fourth anniversary. It was propitious timing for the bimonthly to strut a new look, given the late-March demise of Cargo, its main competitor. While Cargo failed to define its demographics clearly enough-Gay or straight? Upscale or mid-market?-Complex had always spoken consistently to young, style-conscious hetero men with a penchant for sneakers, babes, rap, gadgets, and video games. More critique here. |
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