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Friday Dec 15, 2006

How Magazines Can Survive

Industry wise man Bo Sacks proposes a new business model:

Content was and always will be about information, but the source and origins of that information is growing exponentially. With literally millions and millions of Web pages and blogs, how are we going to sort through the morass and find what we want? Google and Yahoo are light years ahead in the quest to be the royal content provider -- as the giant publishers were of old. But the next winner is only an algorithm away from knocking them off their substantial but most likely temporary pinnacles. The governments of Europe have invested hundreds of millions of Euros to do just that. In Europe they want develop a better search engine, and compete directly with Google head on. Can they do it? Perhaps. But if it is not the new European consortium then surely somebody else will.

Enter the new age publisher, the entrepreneurial publisher who "gets it."

Read on here.


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