Elizabeth Spiers checks out the new Men's Vogue:

All in all, the magazine's component parts are well-executed, but the total product lacks overall coherence, thanks in part to the magazine's insistence on catering to a hypothetical fantasy demographic where George Clooney fans also buy $25 mouth wash and then mock their neighbors for doing the same thing. The design isn't terribly unique (shades of Details, but the tenor of the content is pleasantly reminiscent of Esquire in earlier days and evokes a more complex idea of masculinity that doesn't by necessity include Jackass re-runs, women in metallic bikinis and extreme sports. One also wonders if Condé Nast shouldn't have scrapped the idea of branding a men's version of an existing women's title and made Men's Vogue its own unique brand with a unique name and none of the expectations that it would be like the women's version. (Both titles fall under the editorial control of Anna Wintour, incidentally.)