Q. Is writing for the Web really that different from plain old writing?

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A. Good question! Yes and no. A lot of the same standards still apply, so rest assured that clear, accurate, and interesting writing still rules.
But online, people scan rather than read, so you’ll need to write in chunks. And they scan in particular patterns, so you need to understand how to create content that best fits those formats.
New York Magazine editor Aileen Gallagher teaches Writing and Editing for the Web starting Jan. 23.
-Amanda Barrett

MEDIABISTRO EVENTS

Launch a Successful Social Media Campaign

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.