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Q. Is writing for the Web really that different from plain old writing?

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A. Good question! Yes and no. A lot of the same standards still apply, so rest assured that clear, accurate, and interesting writing still rules.
But online, people scan rather than read, so you’ll need to write in chunks. And they scan in particular patterns, so you need to understand how to create content that best fits those formats.
New York Magazine editor Aileen Gallagher teaches Writing and Editing for the Web starting Jan. 23.
-Amanda Barrett

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.