Query Upside-Down For the Trades

Turning the organization of your query letters upside-down can be an effective technique to win trade magazine assignments, writes John K. Borchardt for Writers Weekly. This means first presenting yourself as the type of writer the editor needs: accomplished and professional, rather than first pitching your article idea. More on this technique here.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.