Quick Questions: TimesSelect
Today, the New York Times introduces TimesSelect, a subscription-only online package that includes access to certain New York Times columnists and web-based add-on features. mb’s David Hirschman talks to Diane McNulty, Group Director of Community Affairs and Media Relations about TimesSelect:
Why has it taken so long for the Times to start charging for content? Why start now? Are there any plans to eventually make the entire paper “select,” like the Wall Street Journal does?
The New York Times on the Web always has had some paid sections, including the crossword puzzle, News Tracker, and our archives. In fact, when we first launched, users overseas were required to pay a fee for access. TimesSelect represents the next phase in the evolution of our digital strategy. It creates for our readers exceptional value through access to The Times‘s vast archives, something our readers have long requested, exclusive online access to the distinctive voices of our Op-Ed, Business, Sports and Metro columnists, new organizational tools, early notification of news and features. TimesSelect brings readers closer to the journalists and journalism of The New York Times. In a changed (and changing) media environment, TimesSelect will provide a new source of revenue that will enable us to continue to provide the brand of quality journalism our readers have come to expect. Ninety-seven percent of NYTimes.com will remain freely accessible. We have no plans to change that. And, again, New York Times home delivery subscribers can register for TimesSelect for free.
More here.
Launch a social media campaign that will build your brand and deliver results in our online 
