See How the Other Half Lives
Via our bookish sister GalleyCat, independent publicist Susan Schwartzman has started blogging – “probably the first in her profession to do so.” It’s nice to know that writers aren’t the only ones who worry about their reviews:
Last week, my delight in seeing a google-alert in my in-box when I returned from a three-day getaway, was quickly soured after I read the trend story in The Washington Post that featured two of the books I was promoting.
One book received a glowing review, while the other was slammed. I felt like the parent of the twin Olympic star gymnasts when one twin won a medal and the other didn’t.
But what was worse is that the reviewer didn’t even get the setting right of the book she panned. It makes one wonder if she even read the book.
Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 
