Story of a Blog

In case you’ve ever wondered what the life of a paid blogger is like, it’s certainly not secure. As FishBowlNY scooped yesterday, Gawker Media is closing shop on its Oddjack blog, which was dedicated to gambling. While we wish editor AJ Daulerio the best (he once performed a cartwheel just for us), it just goes to show that ‘buzz’ (i.e. traffic) is a difficult beast to harness and that there is no magic bullet for a successful blog.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.