Stuff You Want to Know About(?)

If you’re freelancing for Stuff magazine, beware that the lad mag is underoing a bit of a sea change, according ot MediaWeek. “Effective with the September issue, on stands Aug. 9, gratuitous sex and dirty jokes will be replaced by more celeb-oriented items and service. ‘Stuff will be a cultural Cliffs Notes on how to be cool,’ said Jellinek. “I want to build a whole Stuff universe based on swagger and success.’” As opposed to the other men’s magazines based on the ideal of staggering failure.

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