Tackling the Trades

The excellent Allison Winn Scotch is about to give birth (huzzah!) so if you read her blog and have been meaning to ask her a question, do it soon! In the meantime, she answers a reader’s question about how to break into the trades, especially if you’re a newbie and unable to get too familiar with the publication.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.